In this presentation, we’ll walk you through a refined messaging strategy for Polkadot, including a new value proposition, messaging, and positioning.

Note that the resulting messaging guidelines are just that—guidelines. They are meant to help the community create effective Polkadot communications and content, not limit it.

[https://docs.google.com/presentation/d/1EE7w7mLowZmgBT-uoU8SeBlONYOL64_-B82sGx-X4sU/edit#slide=id.g2e7c0fb8adf_0_480](https://docs.google.com/presentation/d/1EE7w7mLowZmgBT-uoU8SeBlONYOL64_-B82sGx-X4sU/preview#slide=id.g2e7c0fb8adf_0_480)