A digital marketing dashboard is an essential tool for any team in the Polkadot ecosystem to monitor, analyze, and optimize their marketing efforts. This guide will help you set up a digital marketing dashboard using Looker Studio, providing you with a comprehensive view of your metrics and KPIs.

Why Use Looker Studio?

Looker Studio is an accessible, powerful, and user-friendly data visualization tool that allows you to connect various data sources and create insightful reports. Its customizable templates and integration capabilities make it ideal for tracking digital marketing metrics.

Getting Started with Looker Studio

Step 1: Access Looker Studio - https://lookerstudio.google.com/

Sign in: Use your Google account to sign in.

Step 2: Choose a Template - https://lookerstudio.google.com/navigation/templates

Looker Studio offers various templates that can be customized to fit your needs. You can also find other templates that fit your specific needs.

Our recommended essential templates are:

• **GA4 Report:** Provides insights into website traffic, user behavior, and conversions.
• **Porter Metrics Social Media Dashboards:** To track performance across different social media platforms.
• **Google Search Console Report (SEO):** Focuses on organic search performance and keyword rankings.
• **YouTube Analytics Dashboard:** Monitors the growth of your YouTube channel and engagement analytics for videos you upload.

Step 3: Connect Your Data Sources

Add Data Sources: Click on "Add Data" and select the relevant data sources. Common integrations include:

• Google Analytics
• Google Ads