Distractive’s Polkadot Co-Marketing Guidelines

The Polkadot community is dedicated to cultivating the ecosystem’s growth by supporting pioneering developers and welcoming new users. Our collective focus is to advance technological innovation and broaden use cases to enrich the network’s ecosystem.

**These guidelines have been crafted to maximize clarity and impact in our collaborative marketing efforts. Adhering to them will help ensure the timely and successful promotion of your project within the Polkadot ecosystem and beyond.

1. Advance Notification:

   • Standard Announcements: Please submit all requests and drafts of promotional content, all social media posts (e.g., Twitter/X) to the Distractive team at least 5 days in advance.
   • Major Announcements: For significant news requiring extensive cross-channel coordination, a minimum of two weeks’ notice is highly recommended**.**

2. Activation Requirement. Co-marketing support is generally available once your project is deployed on either Kusama or Polkadot. This milestone signifies your project's readiness and allows us to explore co-marketing opportunities together. However, we can work with you in a planning capacity even before your launch date to discuss potential strategies. While confidentiality prevents us from sharing information publicly until your project goes live, we can still collaborate on developing a co-marketing approach that aligns with your goals.

   Co-marketed announcements should emphasize your project's unique technological contributions and potential impacts on the ecosystem.

3. Collaboration Language. When discussing your relationship with the Polkadot ecosystem, avoid using terms like “partner” or “partnership.” Instead, frame your project as “building on Polkadot” or “integrating with the Polkadot ecosystem.”

4. Guidelines for Content.

   ✅ Provide comprehensive updates, including links to GitHub repositories or documentation.

   🚫 We will not support marketing materials that predominantly feature:

   1. Yield Farming or incentives
   2. Details about tokens within yield farming pools
   3. Financial metrics (e.g., revenue, profit, APY, APR, interest rates, yield forecasts)
   4. Promises or any implication of financial returns
   5. Centralized exchange listings and related promotions
   6. Announcement of token airdrops (NFT airdrops may be considered on a case-by-case basis)
   7. No cashtags on tokens (do not use $DOT, use #DOT instead)
   8. No financial emojis such 🌛 🚀💰 📈 📊
   9. No promotion, discussion or endorsement of OpenGov proposals that are in discussion or in voting phase.

5. Fundraising Activity Disclaimer. We may not feature content related to ecosystem teams engaged in active fundraising efforts. This includes, but is not limited to, open crowdloan campaigns, ICOs, Decentralized Futures proposals, and any other forms of active fundraising. Information regarding these teams can be revisited and promoted once their fundraising activities have concluded.

   • Note on Treasury Proposals: Specific guidelines apply to Treasury Proposals, aligning with our commitment to transparency and community engagement.

6. Brand Guidelines and Assets. Strictly adhere to Polkadot’s brand guidelines and use of assets, including logos, color schemes, and trademarks.

7. Communication and Collaboration: Channels and Tools

• Approved Channels: Use only the communication channels and collaborative tools agreed upon during our initial meeting for co-marketing efforts. This approach guarantees a smooth and effective collaboration between teams.
• Performance Data: Sharing insights, analytics, and content performance data across teams can help gauge impact and refine strategies. How we’ll gauge impact and share performance will be defined on a case-by-case basis.

By adhering to these guidelines, we can collectively highlight your project's contributions, driving momentum and success within the Polkadot ecosystem and beyond.