KPIs

• Social media impressions/engagement on narrative posts
• Brand tracking study to measure shifts in perception
• Website page views/engagement on narrative content
• Paid Media impressions, engagement, CTRs

Social Media metrics

<aside> ℹ️ Metrics gathered by xxx

</aside>

Twitter

• Tweets

• Retweets

• New Followers
• Impressions
• Engagement Rate
• CTR - to remove
• Replies - to remove
• Likes - to remove
• Profile Visits - to remove

LinkedIn

• Posts

• Post Impressions
• Engagement Rate
• Follower Growth
• Likes - to remove
• Shares - to remove
• Post Clicks - to remove
• Comments - to remove

Discord - to remove

• Posts

• Reactions

YouTube

• Videos Posted

• Video Views
• Watch Time
• Subscriber Growth
• Likes - to remove
• Dislikes - to remove
• Comments - to remove
• Shares - to remove

Brand metrics

<aside> ℹ️ Metrics collected by xxx

</aside>

• MoM difference
  • Mention of Polkadot x Narrative terms (eg. Gaming, Games, GameFi, etc.)
  • Positive Sentiment
  • Polkadot share of voice for Narrative terms
  • Polkadot Sentiment tracking

Paid Media metrics

<aside> ℹ️ Metrics collected by xxx

</aside>

• Impressions
• Engagement
• CTR